Our story
From plant genetics to hemlines
GoodGenes was founded by a plant biologist who spent years reading what makes living things last — then noticed the same truth in a well-made garment. Good structure endures. Good materials age with grace. The name isn't a pun; it's a thesis.
“A great pair of jeans is like a good genome — you can tell, generations later, that somebody got it right.”
— placeholder sentiment, awaiting Patty's real words